INFO
estudi-image partnered with Bugatchi to create an exhilarating animation to showcase their shirt collection and its unique material functioning. Speaking to the natural components of the material, in juxtaposition to the urban lifestyle of Bugatchi’s core customer, we created a brand film, and supporting short loops, to visualize this dialogue and champion the product.
The main film presented an emotive narrative that –through abstract and expressive visuals, showcased each step of the products journey: first the fabric components in their natural environments, the harvesting process, preparation, and product manufacturing to finally the recognizable shirt in its urban landscape.
The main film presented an emotive narrative that –through abstract and expressive visuals, showcased each step of the products journey: first the fabric components in their natural environments, the harvesting process, preparation, and product manufacturing to finally the recognizable shirt in its urban landscape.
DETAILS
we created some unique environments detailed where the fabrics are born to where they would be worn
CAPSULES
outside of the main film we also created a few capsules identifying specific technologies of the fabrics
