ESTUDI-IMAGE

BUGATCHI

[Client] BUGATCHI
[Direction] ESTUDI-IMAGE
[Industry] FASHION
[Music] MANS-O
[Year] 2021

INFO

estudi-image partnered with Bugatchi to create an exhilarating animation to showcase their shirt collection and its unique material functioning. Speaking to the natural components of the material, in juxtaposition to the urban lifestyle of Bugatchi’s core customer, we created a brand film, and supporting short loops, to visualize this dialogue and champion the product.

The main film presented an emotive narrative that –through abstract and expressive visuals, showcased each step of the products journey: first the fabric components in their natural environments, the harvesting process, preparation, and product manufacturing to finally the recognizable shirt in its urban landscape.
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DETAILS

we created some unique environments detailed where the fabrics are born to where they would be worn
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CAPSULES

outside of the main film we also created a few capsules identifying specific technologies of the fabrics
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[8] QUICK DRY
[9] 8 WAY STRETCH
[10] BREATHABILITY
[11] DOUBLE MERCERIZED
[12] EASY CARE
[13] THERMAL COMFORT
[14] WRINKLE RESISTANT
[15] ANTIMICROBIAL
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