[Client] Salomon advanced
[Direction] Chris Glickman
Chris Glickman approached estudi-image to create visceral and alluring visuals for the outdoor sportswear brand, Salomon. Highlighting their advanced technology shoes, we were inspired to instigate a dialogue between technology and nature, and imagine a world where the two can exist – both in harmony and in conflict.
a main point was to visually showcase the relationship between tech and nature. overlaying technical details to natural environments. seamlessly blending between nature and tech.
we created three unique environments inspired by where the real shoe would find its purpose. A rocky coastline, a dense forest and a snowy mountain.
a quick look into some of our research and development for salomon advanced