MASSIMO DUTTI F/W 22
[Client] MASSIMO DUTTI
[Direction] ESTUDI-IMAGE
[Industry] FASHION
[Music] MANS O
[Year] 2022
INFO
Massimo Dutti came to estudi-image to help visualize their 2022 fall/winter jackets campaign.
Making the move into 3D, Massimo Dutti hoped to elevate their visuals to a more luxurious and contemporary aesthetic through this campaign. Creating a sense of frigid cold air and anticipation, estudi used cool tones, concrete spaces, dense fog and crystallized ice to visualize the upcoming winter.
Making the move into 3D, Massimo Dutti hoped to elevate their visuals to a more luxurious and contemporary aesthetic through this campaign. Creating a sense of frigid cold air and anticipation, estudi used cool tones, concrete spaces, dense fog and crystallized ice to visualize the upcoming winter.
DETAILS
We wanted to bring winter through atmospheric and sonoric elements across every single asset.
RND
Multiple space variations were developed during exploration phase.
