MASSIMO DUTTI F/W 22

[Client] MASSIMO DUTTI
[Direction] ESTUDI-IMAGE
[Industry] FASHION
[Music] MANS O
[Year] 2022

INFO

Massimo Dutti came to estudi-image to help visualize their 2022 fall/winter jackets campaign.

Making the move into 3D, Massimo Dutti hoped to elevate their visuals to a more luxurious and contemporary aesthetic through this campaign. Creating a sense of frigid cold air and anticipation, estudi used cool tones, concrete spaces, dense fog and crystallized ice to visualize the upcoming winter.
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DETAILS

We wanted to bring winter through atmospheric and sonoric elements across every single asset.

RND

Multiple space variations were developed during exploration phase.
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