ADIDAS PREDATOR EDGE
[Client] Adidas & GrandArmy
[Direction] estudi-image
[Industry] Footwear
[Music] Noi
[Year] 2022
INFO
In collaboration with GrandArmy, estudi-image created a 30second spot for the release of Adidas’ PREDATOR soccer cleats. The brief was to create memorable content, while highlighting the unique technological features of the cleat.
Through experimentation of hand drawn overlays inspired by the shoe’s manufacturing process, and 3D abstractions of specific product technologies, estudi-image created an inspiring and feature specific animation to help in the shoe’s launch.
Through experimentation of hand drawn overlays inspired by the shoe’s manufacturing process, and 3D abstractions of specific product technologies, estudi-image created an inspiring and feature specific animation to help in the shoe’s launch.
