PFIZER

With almost two centuries in the medical field, Pfizer has entered a new era. Partnering with Team design on Pfizer’s brand refresh, estudi-image helped bring the brand to life through animation and 3D visuals. Highlighting the original “pill” shape, we added dynamism to the double helix – an ascending rotation that speaks to progress and innovation, while connecting to the company’s monumental history. Through 3D visuals, these themes were further amplified and worked holistically with the ambitions set by the new branding.