ADIDAS COPA SENSE
[Client] Adidas & GrandArmy
[Direction] estudi-image
[Industry] Footwear
[Music] Noi
[Year] 2021
INFO
Adidas Soccer came to GrandArmy and estudi-image to produce two spots for their new COPA and PREDATOR soccer cleats. The focus of these two spots were three unique technological specifications of the cleats that must be highlighted.
Estudi-image worked to communicate these specific moments while creating spots that bring forth the vibe of each cleat. Through experimentation of digital overlays inspired by how the shoe was built and 3D visual abstractions of these technologies estudi-image was able to properly translate the information in an entertaining yet feature specific spot.
Estudi-image worked to communicate these specific moments while creating spots that bring forth the vibe of each cleat. Through experimentation of digital overlays inspired by how the shoe was built and 3D visual abstractions of these technologies estudi-image was able to properly translate the information in an entertaining yet feature specific spot.
concept
technical feature callouts utilizing complex user interface designs
