INFO
Lunge approached Estudi-Image with the challenge of creating a 15-second spot for their upcoming product launch. Founded by Nick Schröder, Lunge specializes in crafting stylish dog apparel and jewelry, all crafted in Brazil. Outside the visual collaboration, Lunge and Estudi-Image teamed up with the iconic Brazilian Funk producers, Deekapz, to craft a unique soundtrack for the spot.
Our creative mission was twofold: to showcase Lunge's product range while immersing viewers in the world of "Lunge". We start on this journey right from the opening shot, delving deep into this Lunge world. The following shots feature Lunge's distinctive products, from chic leashes and collars to moments of intricate jewelry and gleaming metals.
Our ultimate goal was to produce a spot that exuded product-centric dynamism while embracing a minimalist aesthetic. This vibrant approach aligned with both the brand's vision and the infectious energy of our canine companions.
Our creative mission was twofold: to showcase Lunge's product range while immersing viewers in the world of "Lunge". We start on this journey right from the opening shot, delving deep into this Lunge world. The following shots feature Lunge's distinctive products, from chic leashes and collars to moments of intricate jewelry and gleaming metals.
Our ultimate goal was to produce a spot that exuded product-centric dynamism while embracing a minimalist aesthetic. This vibrant approach aligned with both the brand's vision and the infectious energy of our canine companions.
