STRIPE BRAND REFRESH
[Client]
STRIPE
[Industry]
FINTECH
[Year] 2026
info
At the end of 2024, Stripe's Brand Studio brought us in to collaborate on an R&D phase around two of their most iconic visual motifs: the Wave and the Parallelogram. The goal was to unify their visual language across all marketing channels and build a system that could scale, flex, and hold together as a whole.
The R&D phase was a space to pressure-test ideas before moving into execution. Working closely with the Brand Studio team, we explored different visual directions guided by two core principles: quiet confidence, and optimism expressed through color.
Since the Wave had always been part of Stripe's identity, our job was not to change it but to evolve it. We went tighter and more immersive, pursuing a perspective that pulls you in rather than keeping you at a distance. The assets live in z-space, light piercing through depth of field, somewhere between ambient and cinematic, physical and alive.
The Parallelogram shares the same material language, color palette, and surface quality, so both motifs can work independently or together without losing their connection. The shape has always carried a specific meaning within Stripe's brand: forward-moving, optimistic, directional. We gave it the depth and materiality to match.
The result is a set of hero brand assets with a distinct point of view: considered, expressive, and built to scale across every context the brand operates in. Alongside the assets, we developed brand guidelines so the Wave and Parallelogram can be used consistently and intentionally going forward.
The R&D phase was a space to pressure-test ideas before moving into execution. Working closely with the Brand Studio team, we explored different visual directions guided by two core principles: quiet confidence, and optimism expressed through color.
Since the Wave had always been part of Stripe's identity, our job was not to change it but to evolve it. We went tighter and more immersive, pursuing a perspective that pulls you in rather than keeping you at a distance. The assets live in z-space, light piercing through depth of field, somewhere between ambient and cinematic, physical and alive.
The Parallelogram shares the same material language, color palette, and surface quality, so both motifs can work independently or together without losing their connection. The shape has always carried a specific meaning within Stripe's brand: forward-moving, optimistic, directional. We gave it the depth and materiality to match.
The result is a set of hero brand assets with a distinct point of view: considered, expressive, and built to scale across every context the brand operates in. Alongside the assets, we developed brand guidelines so the Wave and Parallelogram can be used consistently and intentionally going forward.
credits
Creative Direction: ESTUDI-IMAGE
3D Design & Animation: Nachei Sanchez, David Padilla, Edgar Ferrer, Thais Altes, Nil Estany, Roberto Juarez, Steffen Knoesgaard, Sasha Gudkova
Graphic Design: Marta Ribas
Stripe: John Moon, Olivia Chernoff, Michael Jeter, Ren Chen, Dominic Baron-Chartrand, Jonny Naismith
3D Design & Animation: Nachei Sanchez, David Padilla, Edgar Ferrer, Thais Altes, Nil Estany, Roberto Juarez, Steffen Knoesgaard, Sasha Gudkova
Graphic Design: Marta Ribas
Stripe: John Moon, Olivia Chernoff, Michael Jeter, Ren Chen, Dominic Baron-Chartrand, Jonny Naismith
