STRIPE BRAND REFRESH
[Client]
STRIPE
[Industry]
FINTECH
[Year] 2026
info
Stripe's Brand Studio brought us in for an R&D phase around two of its core visual motifs, the Wave and the Parallelogram. The goal was to unify Stripe's visual language across marketing channels in a system that could scale, flex, and hold together as a whole.
Our job was to evolve the Wave, not change it. Guided by quiet confidence and optimism expressed through color, we went tighter and more immersive, placing it in z-space with light piercing through depth of field. The Parallelogram shares the same material language, so both motifs work independently or together.
From there, the R&D became a set of hero brand assets built to scale across Stripe's marketing, along with guidelines for using the Wave and Parallelogram consistently going forward.
Our job was to evolve the Wave, not change it. Guided by quiet confidence and optimism expressed through color, we went tighter and more immersive, placing it in z-space with light piercing through depth of field. The Parallelogram shares the same material language, so both motifs work independently or together.
From there, the R&D became a set of hero brand assets built to scale across Stripe's marketing, along with guidelines for using the Wave and Parallelogram consistently going forward.
credits
Creative Direction: ESTUDI-IMAGE
3D Design & Animation: Nachei Sanchez, David Padilla, Edgar Ferrer, Thais Altes, Nil Estany, Roberto Juarez, Steffen Knoesgaard, Sasha Gudkova
Graphic Design: Marta Ribas
Stripe: John Moon, Olivia Chernoff, Michael Jeter, Ren Chen, Dominic Baron-Chartrand, Jonny Naismith
3D Design & Animation: Nachei Sanchez, David Padilla, Edgar Ferrer, Thais Altes, Nil Estany, Roberto Juarez, Steffen Knoesgaard, Sasha Gudkova
Graphic Design: Marta Ribas
Stripe: John Moon, Olivia Chernoff, Michael Jeter, Ren Chen, Dominic Baron-Chartrand, Jonny Naismith
