Nike Kyrie 8
[Client]
nike
[Industry]
fashion
[Year] 2023
info
Nike Basketball asked us to develop the visual identity and launch campaign for the Kyrie 8, "Control by Nature." The shoe draws on Kyrie Irving's connection to the natural world, from his interest in sustainable farming to self-reliant land use.
Rather than shooting the shoe in a studio, we treated each colorway as its own floating micro-planet, built around a nature-textured basketball. Working from 3D scans of the shoe, we created each world as a living biosphere, inhabited by an eagle, an orca, or a wolf.
From there, the worlds carried across the launch as a series of stills, animations, and campaign layouts, placing high-performance gear inside an earth-centered visual world.
Rather than shooting the shoe in a studio, we treated each colorway as its own floating micro-planet, built around a nature-textured basketball. Working from 3D scans of the shoe, we created each world as a living biosphere, inhabited by an eagle, an orca, or a wolf.
From there, the worlds carried across the launch as a series of stills, animations, and campaign layouts, placing high-performance gear inside an earth-centered visual world.
estudi
Creative direction: ESTUDI-IMAGE
Graphic design: Gonzalo Hergueta
3D Artists: ESTUDI-IMAGE, Aurelien Thomas, David M. Romero
3D Scan: NYcap3D, Peter Valkanoff, Martin Kostov
Sound: Amedeo Inglese
Graphic design: Gonzalo Hergueta
3D Artists: ESTUDI-IMAGE, Aurelien Thomas, David M. Romero
3D Scan: NYcap3D, Peter Valkanoff, Martin Kostov
Sound: Amedeo Inglese
nike
Creative direction: jake kelley
Sr. Art Director: Noah Wilson
Creative producer: Carly Santiago, Riahnna Whitley
Sr. Art Director: Noah Wilson
Creative producer: Carly Santiago, Riahnna Whitley
