Nike Kyrie 8

Nike Basketball partnered with Estudi to develop the visual identity and launch campaign for the Kyrie 8: "Control by Nature." The core inspiration for this project stems from Kyrie Irving's profound personal connection to the natural world and his off-court aspirations for sustainable farming and self-reliant land use. While acknowledging his heritage and connection to the Standing Rock Sioux Tribe, the primary focus of the campaign was to translate his deep appreciation for the environment and organic growth into a striking visual narrative.

To bring this earth-conscious philosophy to life, the Estudi team conceptualized each shoe colorway as its own thriving, floating micro-planet. The sneakers are deeply embedded within wild, living biospheres.

The overarching goal was to step away from traditional studio product photography and instead craft an immersive environmental story. By making a nature textured basketball the core of these self-sustaining mini-worlds, the campaign successfully bridges high-performance athletic gear with an organic, earth-centric mindset. The resulting imagery beautifully captures Irving's vision of natural harmony and the importance of staying fully in tune with the ecosystems that surround us.

Creative direction: ESTUDI-IMAGE

Graphic design: Gonzalo Hergueta

3D Artists: ESTUDI-IMAGE, Aurelien Thomas, David M. Romero

3D Scan: NYcap3D, Peter Valkanoff, Martin Kostov

Sound: Amedeo Inglese

Creative direction: jake kelley

Sr. Art Director: Noah Wilson

Creative producer: Carly Santiago, Riahnna Whitley