NADO

Financial markets are volatile by nature. Like weather systems, they are shaped by pressure, momentum, and rapid shifts in energy. Most exchanges amplify that chaos visually. NADO was built to do the opposite. A next-generation decentralized exchange designed by teams behind Kraken, it positions itself as a tool for reading the conditions rather than reacting to the noise. NADO, taken from “tornado,” sits at the center of the storm, calm, focused, and grounded in precision.

We carried this idea through the design, partnering with NADO to develop a complete brand identity and launch system grounded in the logic of meteorological instruments, data systems, and weather mapping. The visual language draws from meteorological tools, radar grids, signal data, and analytical design. Graphic motifs reference measurement and calibration. Motion is deliberate and precise.

Beyond the core identity, we delivered a full launch suite including promotional films, feature announcements, market listings, and adaptable social templates. The result is a brand ecosystem built to operate inside volatility without being defined by it

Creative Direction: ESTUDI-IMAGE

Design: Vincenzo Marchese Ragona, Nikita Iziev, Teti Martinez

3D Design & Animation: Ezequiel Grand

2D Motion: Diego Funken, Nico Funken

Digital Design: Kalok Yeungg, Dianne van der Hoeven, Bohdan Kuzmich

Copywriting: Ross Bernard

NADO: Ives Lou, Calvin Leyon