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In early 2023, MadHive partnered with Estudi-Image to produce event content for their Cannes Lions event. MadHive, a technology company that provides a platform for advertisers to target and measure their campaigns across TV, had the theme of "Set TV Free" drive the visual brief.
With this in mind the estudi team created a set of content that reimagined traditional advertising placement for the future. The hero assets were statues reminiscent of Renaissance sculptures, but with televisions from different eras on their heads. The teams also created 25 small animations that were used by an onsite VJ during the party.
The resulting content played a big role in transforming the party into an immersive visual experience to create a unique and memorable event for attendees.
With this in mind the estudi team created a set of content that reimagined traditional advertising placement for the future. The hero assets were statues reminiscent of Renaissance sculptures, but with televisions from different eras on their heads. The teams also created 25 small animations that were used by an onsite VJ during the party.
The resulting content played a big role in transforming the party into an immersive visual experience to create a unique and memorable event for attendees.
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A set of 5 unique statue animations utilized as backdrops in and around the party.
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a selection of our 25 small VJ assets made for Madhive event. These assets were used as a collaged vj assets during the cannes parrty
