ARITZIA SUPER PUFF
[Music] Pablo Rumbler
Canadian based luxury fashion brand, Aritzia approached estudi-image to create a compelling and fantastical campaign to showcase the many product benefits for their popular Super Puff jacket. Using the setting of a clinical laboratory, we created a narrative to stress test each of the jackets' product offerings, while leaning into the playful nature of the brand.
our videos were also shown in store for the launch of aritzias super puff