New York based creative studio specialized in generating high-impact visuals



Bugatchi






Client: Bugatchi
Directed by: estudi-image
Music: Mans-O
Year: 2021



estudi-image

estudi-image partnered with Bugatchi to create an exhilarating animation to showcase their shirt collection and its unique material functioning. Speaking to the natural components of the material, in juxtaposition to the urban lifestyle of Bugatchi’s core customer, we created a brand film, and supporting short loops, to visualize this dialogue and champion the product.

The main film presented an emotive narrative that –through abstract and expressive visuals, showcased each step of the products journey: first the fabric components in their natural environments, the harvesting process, preparation, and product manufacturing to finally the recognizable shirt in its urban landscape.